Best+Ads

What product is being sold? Who is the target audience? What strategies have been used to make these ads effective? Explain any aspects of popular culture included in the ads. Aspects of popular culture used in this add are… song, The All Blacks, airplanes, stadiums, TV, cuteness, staff being humorous and streamers. ||
 * **DIY It's in our DNA** ||
 * media type="custom" key="6888369" ||
 * The product being sold is Mitre Ten tools for DIY jobs around the house. The targeted audiences are dads who like to build things or fix things around the house. The strategy used is funniness because the little New Zealand children are talking like NZ adults instead of little kids and the Aussie kid is talking like an Australian adult not a kid. They are saying that Aussies don’t have much DIY but New Zealanders do. The popular culture was the music. It was very original and ear catching. It says that NZ people have lots of DIY and Aussies don’t. DIY jobs are fun jobs. ||
 * **Tua the Terminator** ||
 * media type="custom" key="6888389" ||
 * Rebel sport clothes is the product being sold. Sports people and men is the target audience. Celebrity sports people is a technique used - David Tua, All Blacks, Super 14 players. Their sports gear that celebrities wear is used as a technique. Addictive music is used as a strategy. Nicknames is a technique (tuaminater). Celebrities, rugby, All Blacks, David Tua and boxing are all types of popular culture used in this ad. ||
 * **World Famous in New Zealand** ||
 * media type="custom" key="6888365" ||
 * The product being sold is L&P. The target audience is people who like to drink L&P. The strategy they have used is a song (I’ve got it all) with using positive and negative. They have used humor to target the audience. An effective strategy they used is accents and voices to target the audience. They have used backgrounds to make it more effective. The popular culture they have used in this ad is Icons, song, bottle, cars, rural family, train station, food takeaway, and church. This is an effective ad because it explains all the things Paeroa is not famous for but it makes it funny though. My group rates this ad 8/10. ||
 * **NZ Forever Young** ||
 * media type="custom" key="6888399" ||
 * The product being sold is New Zealand as a travel destination. The target audience is tourists. The strategies being used in this ad is the music because it gets stuck in your head and then you think of the ad. The scene is really effective because it tells you that we are keen farmers and we love the open. The Maui and the fish story tells us that us kiwis can do anything. The aspect of popular culture in this ad is the rugby because we all love rugby. The haka is another popular culture in this ad because the All Blacks are famous for it. ||
 * **Why does love do this to me?** ||
 * media type="custom" key="6888407" ||
 * The products being sold are air New Zealand flights. The target audiences are people who want a vacation (e.g. a teacher) The strategies and techniques used to make this add effective are… songs, famous people and funniness.